Company

A lean business plan is a shortened version of your full comprehensive business plan. Lean business plans are useful for when you need to modify your plan for a specific audience.

After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.

Katie Carson has completely transformed her business, Royalty Soaps, thanks to YouTube. Read her best advice for how to get started on YouTube with your own business.

Consumers have access to more information than ever before. Constant internet access means they’re never more than a few clicks away from finding out which comparable products your competitors sell—and whether they’ll get a better deal elsewhere. 

Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include.

In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business.

Niche bookstores offer the customer something that massive retailers can never replicate: a unique and personalized experience. Turn your love of reading into a business by launching your own bookstore and selling books online.

Learn how to create an online course that sells—from choosing a topic with high market demand to launching your digital product.

Created by an ex-Navy Seal, Kill Cliff is a clean energy drink that has donated over $1 Million in proceeds to the Navy Seal Foundation. In this episode of Shopify Masters, we chat with ecommerce director Ryan Roberts about why not all retail expansion is beneficial and how Kill Cliff differentiates within a saturated market.

We’ll take you through drafting your bakery business blueprint, one section at a time.

Read our 2022 guide to start your Texas business in 8 steps, from choosing a business idea and name, to selecting a business structure and creating a marketing plan.

Read our 2022 guide to start your California business in 8 steps, from choosing your business idea and structure, to reserving your name and marketing your brand.