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Struggling to reach your audience on Instagram? Its algorithm favors engagement-heavy content—if people don’t see your posts, they can’t engage, which is why it’s important to find the best time to post on Instagram. Here’s how to do that.

Have a bestselling book idea? What if you could write, edit, publish, and sell your own book⁠—all without having to split the profits with a publishing company? In today’s creator economy, you can. Learn how to self-publish and sell your own book with this step-by-step guide.

Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neuroscience, chemistry, and economics to use to launch Neuro. After their first Neuro gum product for energy and focus surpassed its crowdfunding goal in just three days, the duo went on to sell over 12 million pieces. In this episode of Shopify Masters, Kent and Ryan share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%.

Maintaining a steady cadence of posts is crucial for building a following on Instagram and making sure your posts are seen. Here’s what we know about how often your business should be posting on Instagram.

A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.

Our Future of Commerce report has invaluable insights into what you should be focussing on in 2022 as a small business owner. Plus, find out what customers will be looking for as they shop. We have the data to future-proof your small business.

So you’ve come up with a killer business idea—what’s next? Bring that idea to life by building a brand around it. Your visual brand identity is just one small piece of the puzzle. But if you have no budget or design skills, branding design can feel like an overwhelming prospect. Here, we’ll give you tools, learning resources, and tips from a design pro to help you create your own visual brand identity.

Teddy Stratford is a brand of athletic button-down shirts that zip to offer a better fit and no gaping between buttons. Founder Bryan Davis accidentally discovered the concept when he was getting pulled over by police in Thailand. Since that fateful day, Bryan has worked through major breaking points to grow the business. In this episode of Shopify Masters, Bryan shares how to educate customers on a new product and how to find a marketing agency that aligns with your values and interests.