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Tax season is here, and whether it's your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return. If you live in the US, this step-by-step guide will help you get organized so you can get a jump start and file your 2016 tax return well before it’s due.

Shopify recently released an Amazon sales channel, making it easier than ever to list your products on the world’s largest marketplace and get your brand in front of millions of online shoppers.

Once you're up and running on Amazon, it's time to start promoting your listings. Like any other sales channel, the more you put in, the more you get out of it. It's not enough to sit around and wait. Today we're going to cover seven ways to promote Amazon listings and drive more sales.

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

There are, however, some pros and cons that apply across the board.

In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces, well-informed of the upsides, downsides, and differences between Amazon and eBay.

Buying clothing, jewelry, accessories, and beauty online is a harrowing experience at the best of times. 

Luckily, Shopify’s App Store, replete with handy add-ons for your ecommerce store, has oodles of options for fashion businesses. Apps that visually convey your products in the best way, apps that alleviate sizing challenges, and apps that help you sell more. 

These are our picks for the 22 best Shopify Apps for fashion stores based on uniqueness and top user ratings.

According to TechRadar, Black Friday 2016 is poised to be the biggest shopping day ever recorded. To help business owners capitalize on the trend, Shopify is holding a free webinar series geared towards preparing your store, maximizing your marketing efforts, and optimizing your social media. Head over to the blog post to register before seats fill up!

You shouldn’t dive into paid advertising or content marketing without knowing exactly who your buyers are. Knowing and understanding who buys, or will buy your products is imperative to help you maximize your advertising return-on-investment and content effectiveness.

Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone.

Learn how to strategically partner with the right brands and get in front of a fresh audience of qualified customers (instead of having to build everything from scratch). 

Your store needs to be designed with your customers in mind.

While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.

At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO.

The rise of the micro-multinational is upon us. Many Shopify merchants have grown from a small one-region store, to serving global customers, dramatically increasing their profits along the way. In today's post, we’ll share some specific examples to show you how other ecommerce store owners have transformed their business with this step-by-step process.

Ecommerce sales are ramping up in the United States, with consumers doing more than half of their shopping online. But the U.S. isn’t the only country seeing explosive growth in online sales; research from eMarketer predict's that global ecommerce sales will hit $1.9 trillion this year, with double-digit growth nearing $4 trillion by 2020.

Your online store gives you the ability to sell to every corner of the world where prospective customers have access to the web. 

There are numerous advantages, and a bigger slice of revenue just waiting for you, if you’re willing to pivot and make some changes to your ecommerce strategy.

Even if you don’t care much for football, you should care about this:

An average of 114.4 million American TV viewers watched the Super Bowl in 2015.

And that’s a conservative depiction of total viewership when you consider how many people are going to stream the event this year and the flood of tweets from those following along on Twitter.

Events such as this produce some of the best opportunities for real-time marketing, or “moment marketing”, where brands can race to position themselves to be part of the buzz as it happens.