Company

The pandemic has exposed the impossible balancing act that society demands of working mothers. But for many women, it's also been an opportunity to reset the terms of their careers. Through research and interviews with several mom founders, we explore how the pandemic has set the stage for an entrepreneurial boom among working moms. 

From figuring out what you’ll sell to how you’ll create inventory, we’ll walk through the 7 essential steps you need to take to become an entrepreneur.

Promising data emerged at the end of 2020 that shows new business creation is soaring. Against all odds, why is entrepreneurial spirit peaking during a time that all but conspires to crush it? It's simple—when we cheer for the underdogs, they can win.

What the pandemic has uncovered—call it a silver lining—is an increased sense of community. We are all in this together. And our communities rely on the small businesses at the heart of them. Here, we share why it’s important to support independent businesses and how to do it. Plus, browse over 100 gift ideas for the holiday shopping season.

Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck. The good news is that "feeling stuck" doesn't mean staying stuck. In many ways, it’s what entrepreneurs do in these moments when they don’t know what to do—their resourcefulness—that defines them.

Comparing your progress to other people admittedly exposes you to plenty of emotional risks, but the truth is it’s an unavoidable part of building a business. In fact, comparison can even be a tactically useful way to grow. Here’s how comparison can help you learn—and earn.

The right quote at the right time can change things—words matter, and motivating phrases can encourage us to get up, take action, ditch the excuses, escape our comfort zone, and do the hard work that needs doing. Here are over 200 of our favorite quotes from a variety of sources. We hope you find a few you like and can revisit often.

Are you looking for advice on boosting your small business and improving your life? 

We've compiled a list of the best books by renowned business leaders, novelists, and successful entrepreneurs, packed with practical advice on becoming an industry innovator and finding your passion through meaningful work. With these books, you too can build your own business and thrive. 

We encourage you to find a local bookstore that offers delivery or curbside pickup. Check IndieBound if you truly don’t have local options, or consider purchasing from Bookshop, an online bookstore with a mission to financially support local, independent bookstores.

There’s plenty of proof that introverts make great entrepreneurs, and it can be assumed, more equipped to thrive in the isolation that comes with the lifestyle. Alone and lonely, however, are two very different things. Learn how to beat work-from-home isolation with a few tricks from the entrepreneurs who do it every day.