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To master product photography, you need to understand how light works. This is especially true when it comes to photographing materials that don’t always play nicely with light like glass, metal, and jewelry.

Don’t settle for product images with light spots or reflections. With the proper lighting setup, you can easily take great photos of clear and colored glass, watches, sunglasses, metallic objects, and even jewelry.

You can learn just about anything through trial and error. It may take a while, but eventually you'll figure out what to do—and what not to do. The problem is, this method of learning is not very effective.

Don’t waste your time learning how not to photograph jewelry. Learn from our experience instead. 

Jewelry product photography comes with its own unique set of challenges. Products are small, reflective, and can be difficult to stage for shooting. However, these challenges can be easily overcome with a little bit of planning.

Here are ten common mistakes to avoid when photographing jewelry.

Most online stores and theme templates have one major component in common, a large, featured image or series of images prominently displayed on the homepage.

These images are often referred to as hero, banner or carousel images. No matter what you call them, they’re the same and serve a very important role for online businesses. 

In this post we’re going to look at the importance of hero images, introduce you to some best practices for using them as well as provide some incredible tools and graphic resources to help you create beautiful and persuasive hero images for your online store.

As a store owner, you understand the importance of beautiful design across your online presence. You know that great design leads to more sales and more revenue.

However, if you are like most online store owners you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator.

So how can you create beautiful marketing content that drives more conversions and revenue?

When we were putting together our guide on how to get better marketing results with beautiful design, we spent countless hours searching the web for tools, templates and resources that could help people like you create beautiful marketing content.

In this post, we wanted to share some of our favorites with you in order to help you create beautiful marketing content that drives results for your store.

Good product photography is important. It increases the perceived value of your products and makes your website appear more trustworthy.

But taking your products to a professional photographer can be expensive if you're just starting out. That’s why we put together the ultimate DIY guide to beautiful product photography, so that you too can shoot some gorgeous pictures that sell.

As a follow-up, we’ve compiled 40 tools and resources to help you take your own product photos.

Here they are.