Company

Samantha Renée always knew she wouldn’t take the safe route. She left a lucrative corporate sales career to start Weave Got It, an online hair extension business, with her partner in 2016. When we spoke to her, Samantha was expecting a baby, about to add parenthood to her growing list of roles. Because not only was she at the helm of a successful business in a risky industry—she had a day job too.

Melissa Butler once aspired to work on Wall Street—but it turned out it wasn’t her American dream. While working a lucrative yet unfulfilling day job, Melissa began making lipsticks in her kitchen. Seven years later and with a finance career behind her, her brand, The Lip Bar, is a thriving beauty business with products sold at Target stores across the U.S.

Colin McIntosh turned the end of a tech startup career into a new beginning for building his own brand. In this episode of Shopify Masters, you'll learn from Colin McIntosh of Sheets&Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets to build a multimillion-dollar business. 

Tania Larsson is a maker of Gwich’in fine jewelry. When she was 15, Tania left France and moved to Northern Canada to learn more about her Gwich’in heritage. The learning curve was steep, but Tania began making and selling jewelry created through traditional Gwich’in techniques, and her work has been featured in one of the most influential fashion magazines in the world: Vogue. This is how it happened.

In Orange Is the New Black, the inmates of Litchfield Prison have to find creative means to get the things they want. Inadvertently, the women are learning valuable leadership skills in spite of the abysmal education program. What they experience though, as they vie for power and Flamin’ Hot Cheetos, isn’t all that unlike being your own boss on the outside. Learn how to be a boss, according to the inmates—and staff—of Litchfield.

Yegi Saryan learned from an early age that she’d have to be responsible for her own success. Despite funding and immigration challenges, she put herself through school three times over. And when no one would give her the title she deserved, Yegi gave it to herself. She risked her house to start Yegi Beauty, and today, that business affords her the American dream she always sought.

For many business owners, sales can be unpredictable and gaining new customers can feel like a game of chance. If you want to grow your business consistently and profitably, you need to think of customer acquisition not as an outcome but as a process. Here's an in-depth look at the customer acquisition equation, including how to calculate customer acquisition cost and 7 strategies you can try.

By the age of 13, Jonathan Bayme had already sold out a local theater for his first magic show. He's now a respected member of the global magic community and the founder of Theory11, a producer of high-end playing cards that partners with some of the world’s most renowned magicians, cardists, and illusionists.

Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog. As a longtime tea lover, Nat started Cup & Leaf to blog about all things tea. He publishes on a consistent schedule, reworks content to rank higher on search, and curates products for the online store. Since the launch of Cup & Leaf in early 2018, the website now sees 250,000 monthly visitors and brings in $5000 in monthly revenue. In this episode of Shopify Masters, you'll learn from Nat Elison on how he built a successful blog, grew organic traffic, and is turning the Ecommerce business into a physical store. 

Melanie Elturk is the CEO of Haute Hijab, a brand that makes high fashion hijabs. Melanie left a successful legal career to build a global brand dedicated to the hijab. This is how she came to that decision.

Big Little Lies is as intense as it is compelling, and that’s largely because of its complex cast of characters. But different as they may be, the women of Monterey all have one important thing in common: they get the job done. And whether it’s through confrontation, moral support, or even just a jog on the beach, they’re living proof that when you work together, almost anything is possible.

Terre Bleu owners Ian and Isabelle Baird left behind their city life to fulfill their dreams of living on a farm. After five years of operations, the couples share their journey of building a following on social media, expanding sales beyond the bloom season, and creating reasons for repeat visits.