Company

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala and the creators of Bala Balges, stylish weighted bands that amplify just about any workout. In this episode of Shopify Masters, Natalie and Max share how they tested product viability, received reputable media coverage, and built a multi-million brand without paid marketing. 

Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.

SBA loans are a popular form of business financing that can help entrepreneurs grow their business. In this beginner’s guide, find out which type of SBA loan is right for your business and how to apply.

From first sale to full scale, here's a hand-picked list of essential marketing articles to help you at every stage of your entrepreneurial journey.

Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.

In May 2020, Shopify announced that it was now a digital-by-default company. What does going digital mean for the company’s carbon emissions? 

To answer this question, we’re running an experiment to find out what impact teleworking has on energy usage and emissions. We plan to open source our findings based on our dataset of global employees.

Jason Wong is a serial entrepreneur who loves to thoroughly research and challenge himself to launch quickly and efficiently. In this episode of Shopify Masters, we speak with Jason Wong on why he decided to launch Doe Lashes, the research he did to find customer pain points, and how he launched with around $500 and in a matter of few a days. 

Women-owned businesses are an economic powerhouse, yet many women struggle to secure adequate financing for their ventures. In this post, we explore small-business loans for women, where to apply for them, and how they can help women entrepreneurs grow their companies.

If your goal is to launch your own business, there’s more than one path to get there. When you chart your course, the fastest route may not be the best one. Follow the road that’s a fit for your strengths. In this month’s Founder’s Zodiac, we’re digging into five common traits of successful entrepreneurs and the Founder Sign that embodies each one. Take our quiz for a map to your future.

While there is certainly no shortage of small business accounting software available today, choosing the right tool can be deceptively challenging. That’s why we’ve put together this list of the best small business accounting software tools for independent businesses.

In this episode of Shopify Masters, we catch up with three previous guests on their business and how they are adapting to the impacts of the current COVID-19 outbreak. We are chatting with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales. 

Katie and Kyle Wilson began traveling, working, and living out of a van together shortly after they met. Now, as owners of a chocolate and coffee roaster, the couple shares how they are managing the intricacies of running a business and a household—a household that includes chickens in the backyard.