Company

A clothing line needs more than just beautiful clothes to create a lasting online business—you’ll need to master branding, marketing, manufacturing, and retailing, among other things. Check out our latest guide to launching and growing a clothing business.

A clothing line needs more than just beautiful clothes to create a lasting online business—you’ll need to master branding, marketing, manufacturing, and retailing, among other things. Check out our latest guide to launching and growing a clothing business.

Last year pulled the future forward nearly a decade—as a result, consumer habits shifted wildly. We analyzed the data to figure out which product categories came out on top (a few of them surprised us!).

In this episode of Shopify Masters, Paul Forkan shares with us how he and his brother Rob turned tragedy into inspiration by building Gandys International. We get to hear their founding story and learn how to select charities to partner with and how to maintain ideal profit margins.

Bloated sales channels and crowded markets make earning new customers difficult and expensive. But acquisition is only one of the paths you can take to grow your business. The second is the post-purchase path that leads to more repeat-customers. Shop's latest feature, post-purchase offers, will help earn more sales with repeat purchases from your existing customers. 

If you’re looking for a low barrier to entry to entrepreneurship, then the $10 billion custom t-shirt industry might be for you. Thanks to a growing ecosystem of print-on-demand companies, it’s relatively easy for anyone to design (or outsource design) shirts and sell them online. In this guide, we review our favorite print-on-demand companies and how to get started.

You don’t need a publisher to be a printed author.

Learn how to turn a customer into a subscriber. 

If you’re a college student, summer may look less like relaxation and more like opportunity. The future is bright for those who seize it. Even better news: there are ways to design your summer around something you enjoy, where you set your own hours and make money. There is no shortage of clever small business ideas for college students. But which one is right for you? Take our personality test to discover your calling.

In this episode of Shopify Masters, Kate McLeod shares her journey of launching and scaling her namesake skincare company. From multiple career changes to product development to establishing retail relationships with Anthropologie and Goop, Kate highlights how she follows her intuition to build a life and business that she loves. 

Looking to build an ecommerce website and want to know the upfront costs? Learn the hidden costs of running an online store and how much you should expect to spend.