Company

“I’ve never been a wedding person,” says Emily Newman. Eight years ago, she and her husband skipped the fanfare and eloped.

Today, however, she’s the kingpin and creative genius behind hugely successful Once Wed, a wedding blog and dress listing service that welcomes 6 million yearly visitors. 

A year ago, Emily punched a new notch in her entrepreneurial belt, launching If I Made on Shopify. Learn how she built her second successful business selling digital courses to creative professionals.

On this special Black Friday/Cyber Monday episode of Shopify Masters, you’ll hear from Quan Nguyen, Director of Technology at 100 Percent Pure, a fruit pigmented cosmetics and all-natural, cruelty-free skin care brand.

Find out how this $40 million Shopify Plus business is preparing for Black Friday and Cyber Monday 2016, and what you can learn from their BFCM experiences in past years.

Meet Candice Galek, the model-turned-founder of Bikini Luxe, your go-to shop for the cutest bikinis, cover-ups, and clothing to achieve that effortless beach babe look.

When she took to LinkedIn to build a personal brand and promote her line of bikinis, she provoked a controversial debate that went viral on the professional network, netting her sales, exposure, new connections, and bylines in publications like Inc. Magazine.

On this episode of Shopify Masters, you’ll hear how it all happened and why she's building a personal brand and a business brand at the same time with content marketing.

Camille Newman has never relied on handouts.

She’s a first generation American, born in Jamaica before moving to the States as a child. From her immigrant parents, she learned the value of hard work and building her dream without help from family or friends. She funded her business—a plus fashion ecommerce store—with savings, pitch competitions, and micro-loans.

Funding remains one of biggest challenges for entrepreneurs like Camille. Learn how a cash advance from Shopify Capital helped her build her dream.

Sometimes you make bad decisions that could kill your business. But if you can grab control of the wheel in time, you can correct these choices and steer your business back on course.

On this episode of Shopify Masters, you’ll learn from Pierce Schiller, founder of TarDisk: the first plug-and-play hybrid drive that doubles or even triples the onboard storage of your Macbook.

Pierce made $200,000 in 6 months, enough to finance his plans for graduate school. But when he hired a CEO to run TarDisk while he was away doing his MBA, his business took a turn for the worse.

This is the story of how he saved his business.

The more products you offer, the better it is for your customers—right?

But while it might seem like you're doing them a favor at first with more options, it can actually have the opposite effect on visitors as they get bogged down by too many choices. 

Vanessa Stofenmacher is the founder of Vrai & Oro, a fine jewelry brand without the retail markups.

On this episode of Shopify Masters, you’ll learn why she believes that removing products from your store can lead to more sales.

Buying clothing, jewelry, accessories, and beauty online is a harrowing experience at the best of times. 

Luckily, Shopify’s App Store, replete with handy add-ons for your ecommerce store, has oodles of options for fashion businesses. Apps that visually convey your products in the best way, apps that alleviate sizing challenges, and apps that help you sell more. 

These are our picks for the 22 best Shopify Apps for fashion stores based on uniqueness and top user ratings.

Tim Hunt and his two co-founders shared a vision of a future where men don't need to be restricted by fashion norms. Thus Stitch Leggings was born: a fashion brand that sells leggings for men.  

However, when they went on Dragon's Den, a reality tv show where entrepreneurs pitch their business ideas to a panel of investors, they weren't taken seriously.

That didn't stop them though.

On this episode of Shopify Masters, you’ll hear from Tim Hunt about how Stitch Leggings is promoting their mission to spread "meggings"—male leggings—and why their ideal customers weren't who they thought they would be.

Your product's uniqueness can be both a blessing and a curse.

On one hand, it stands out from the competition. On the other hand, it can be a challenge explaining an unfamiliar product to your market.

Our guest on this episode of Shopify Masters is Tyler Handley of Inkbox, the world's first 2-week tattoo made from an organic fruit-based formula.

Find out how investing in a quality explainer video did wonders for their ecommerce site's sales and conversions.   

Click, drag, drop, save. It’s never been easier to build your online store.

Starting today, you can easily create a unique online store, one that perfectly represents your brand—no design or coding skills required. With just a few clicks, you can add, reorder, or remove anything from your home page, giving you the freedom to build an online store that really lets your brand shine through.

Abandoned carts offer low-hanging fruit for ecommerce business owners. These customers were so close to making a purchase, but didn't quite cross the finish line for whatever reason. 

Now, you can send them an email like most online retailers do. Or you can call them directly like Ahmad Iqbal, the founder of Nadeef Bidet, hand-held bidets and bathroom accessories. 

In this episode of Shopify Masters, you’ll learn how he built a $100,000 business from picking up the phone and calling cart abandoners.