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Now you can upload a 3D model or video directly to your product pages on Shopify as easily as an image—without the need for custom code or a third-party app.

We've built Shopify to be fast, with slim and optimized themes and a powerful online store infrastructure. However, we are always looking for ways to make Shopify even faster. At Shopify Unite 2019, we launched two big infrastructure upgrades that have been automatically enabled for all online stores.

Today, we’re excited to introduce Shopify Chat, our first native live chat function that allows you to have real-time conversations with customers visiting your Shopify store.

Shopify is laser-focused on providing our merchants with a localized experience tailored to their needs. We understand commerce takes many forms and one size does not fit all.

Today, we kicked off Shopify Unite 2019, our annual conference where Shopify partners and developers convene in Toronto from all over the world to forge new connections and discuss the future of commerce. At the heart of these conversations is what we plan to build for you, our merchants. Whether you’re a maker or curator selling online or in-person, we’re excited to announce a number of new products we believe will enable businesses of all sizes to realize their goals in entirely new ways. We can’t wait to show you what’s in store.

The Shopify Retail Kit is a fully-featured set of hardware designed help you deliver top-notch service in store. Manage your entire business in one place, with no barriers between in-person and online sales.

Our goal this year and every year is to make starting and running a business easier, no matter who you are or where you are in the world. We’re here to help you save time, manage your business more efficiently, simplify complex business processes, and help you scale.

Here’s a roundup of the biggest features we launched this year, to help you do exactly that.

It's been two months since we launched Shopify AR and we've been blown away by the experiences that are being built using this emerging technology. Today, we want to share with you ten examples of Shopify stores using augmented reality shopping, spanning different industries and use cases.

Shopify’s new location in L.A., situated at The Row in downtown, is a unique, permanent space designed for business owners. Our first flagship provides Shopify product training and education, guidance for growing your business, and community events designed to bring business owners together. Here’s why we built it.

In September, we launched Shopify AR to help you create 3D models of your products that can be viewed at scale and from all angles via Safari on iOS. But the applications for AR don’t stop there. Here are some ways that AR could redefine the rest of the customer experience from product discovery to post-purchase.

Dealing with fraud can cost you product, time, and money. That’s why we’re happy to share that Fraud Protect for Shopify Payments is available in the U.S. for select merchants. It’s an automatic way to protect orders, so you can focus on fulfilment and growing your business.

Marketing in Shopify is your one-stop shop for creating, launching, and measuring campaigns to help grow your ecommerce business.