Company

  • How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine

    Founder of Fused Hawaii, Roxelle Cho.

    Roxelle Cho was an active expecting mom who surfed during her pregnancy. As her body was changing, she was inspired to make her own swimwear that had a better fit. Using a second-hand sewing machine, Roxelle launched Fused Hawaii and built the swimwear brand into a seven-figure business. In this episode of Shopify Masters, Roxelle Cho shares her personal journey of overcoming hurdles, finetuning Facebook ads, and creating a sense of community for her customers.

  • How This Natural Skincare Company is Supporting Other Female Founders

    Noticing a lack of natural skincare that’s affordable, Laura Burget and Connie Lo created their own by co-founding Three Ships. By creating effective natural beauty products, collaborating with other businesses and supporting fellow female founders, Three Ships has grown to a seven-figure business. In this episode of Shopify Masters, Laura Burget and Connie Lo share how they achieve work-life balance, bootstrapped their business, and shine a light on other female founders.

  • Diversity Matters: This Makeup Brand's Movement for Inclusivity

    Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.

  • Balancing Act: Growth and Purpose of a Social Enterprise

    Brenda Palms Barber, the founder of Sweet Beginnings a social enterprise that creates BeeLove products by employing those with a criminal record.
    Sweet Beginnings is a social enterprise based in Chicago that gives those who are formerly incarcerated a second chance through beekeeping. In this episode of Shopify Masters Daphne Williams, the Chief Growth Officer of Sweet Beginnings shares how they make an impact, create environmental change, and set growth goals.
  • Cooking as a Craft: How This Direct to Consumer Brand Disrupted the Cookware Industry

    Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.

  • The Shark Tank Deal That Nobody Saw Coming (And the Business That Followed)

    Friends Logan LaMance, Ryan Frazier, Teddy Giard, Austin Maxwell, and Kyle Self got the inspiration for their business Kanga when they noticed how tailgating parties always resulted in lukewarm drinks and messy melting ice. The group developed a no ice cooler case for drinks which led to a Kickstarter campaign and a Shark Tank appearance. In this episode of Shopify Masters, Austin Maxwell and Kyle Self of Kanga shares their product development process, ways to seek feedback, and goals for the next year. 

  • 'I'll Build My Own': The Moment a Personal Frustration Turned Into a Beloved Product

    Founder of Chasing Planner Peace, Jessica Yasuda.
    Jessica Yasuda loved using planners but she wasn't able to find ideal refills for her notebooks, so she created her own and launched Chasing Planner Peace. In this episode of Shopify Masters, Jessica shares how she creates products, markets within communities, and builds relationships with repeat customers. 
  • Purpose Built: Why So Worth Loving Shares Messages of Empowerment, One Shirt at a Time

    Eryn Eddy personally spray painted shirts for fans who supported her music as a way to spread positivity and connect with those who connected with her work. Evolving from a personal passion project, Eryn launched So Worth Loving, an apparel and lifestyle brand to facilitate a supportive community that embraces the past and empowers for the future. In this episode of Shopify Masters, Eryn shares how she found her drive, runs a purpose-focused business, and builds a supportive community. 

  • Bullet Journal’s Unexpected Journey Through Kickstarter, Publishing, and Production

    What started as a way to journal and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. 

  • How a $100 Bottle of Hot Sauce Brings the Heat and Virality

    Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. 

  • Roads Less Traveled: 7 Founders Who Built a Business on Their Own Terms

    Shopify Masters Guests from 2019, Mel Wells of Beefcake Swimwear (left),

    To date, Shopify has helped over one million independent business owners turn their ideas into businesses. Our weekly podcast, Shopify Masters, has been a place for store owners to share untold stories about their journey and the lessons they learned along the way. Here we highlight seven of these conversations from merchants who broke the mold to build their businesses their own way.