Company
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How to Build an Audience and Drive Sales with Persuasive Video Marketing
We recently shared the most effective ways to use Youtube marketing to increase sales.
Today we want to feature the stores that are doing video marketing right. These are the online stores and small businesses that mastered these tactics to build a real following around their products.
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Warning: Are You Making These 11 Mistakes With Your Giveaways, Sweepstakes and Contests?
When exploring new opportunities, marketers tend to land on sweepstakes, giveaways, or contests as tactics to quickly help grow their audience. In doing so, many set their expectations too high assuming that giving something away for free will generate amazing results for their company.
This isn’t always the case though. Many businesses run sweepstakes and contests with high hopes, but their promotions end up falling short of the expected outcome. In turn, this leaves them with a bad taste in their mouth and they avoid running them again.
Here are 11 ways your marketing campaign may fail, and what you can do to increase your chances of running a successful promotion.
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5 Ways Ecommerce Sites Are Educating Customers and Driving Sales with Content Marketing
Whether you’re selling t-shirts or homemade jewelry, by now you've probably heard that you need to be marketing your business with content.
That's because creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines.
More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.
But how many companies are actually walking the walk? And more importantly, how can ecommerce companies like yours create content that breeds fans and followers?
Well, let’s look at how other online stores are managing to sashay down the content runway in style:
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The Beginner's Guide to Highly Effective Guest Posting
This is the story of how I stalked the writer of this blog, convinced him to let me write regularly for Shopify and generated thousands of visits to my site—all as a blogging newbie.
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5 Free Advertising Strategies True Rivalry Uses to Gain Exposure
True Rivalry competes in a highly competitive market using advertising methods that don't cost a thing.
Sports apparel is a one of the fastest growing verticals in ecommerce. Sports themed t-shirts, hats, and hoodies are popping up in online stores everywhere. True Rivalry is a successful sports apparel company that sells their goods through their Shopify store. They have steady sales, they've had a few of their products go viral, and they've garnered a whole bunch of local and national press - all without spending money on advertising.
Jason Portnoy, founder of True Rivalry, gives five effective advertising strategies that won't cost you any money:
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How To Use Google Remarketing for Ecommerce
This is a Guest Post by Aitan Weinberg, Sr. Product Manager, Google
In the world of ecommerce online marketing, there are many ways to find your audience. SEO, PPC ads, search marketing, demographics, interests, and more. Remarketing, also known as retargeting, takes audience building to another level – one that is ultimately a win-win for you and for your customers. You are able to reach highly qualified customers, and those customers get highly relevant, personalized marketing messages that are actually useful. Let’s take a look at how you can put remarketing to work for you today.
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